There’s a widely accepted axiom about our beautiful planet that world is subject to constant changes. So is its design too, which is not limited to objects, but about the world as a whole as an ecological and social structure. As engineers, let us focus on the design of objects.
We know what design is in basic terms. We encounter it in everyday objects like cars, furniture, and household items, as well as in tools and machines. What distinguishes objects from a particular category ( e.g., cars) are the visual appearances. Apart from the essential features incorporated into them, the looks are what attract the most of us. A fact which cannot be denied. Taking the example of cars, and generalizing it to some extent to all objects, the visual appearance of an object defines whether the product will sell or fail. On the other hand, overly exotic designs with minimum selling points in a product are assured of failing. What’s the point of spending a major chunk of your budget on creating a beautiful design but not giving the essential individual specific features?
Continuing from above discussion, one thing is evident that there needs to be a perfect balance between intrinsic features and exterior looks. As in case of new age smartphones where companies are looking to go thinner and thinner (until they vanish!). Would you like to fit in all the important old school features (removable battery, IR blaster, etc.) and have a bulkier shape?
Or you want to sacrifice these features and save every millimeter of space you can to get that perfect slim phone. This is the big question that has been harassing many smartphone companies lately.
Of mid-2000’s, products have started to become more consumer-centric. That means the visual appearance of products carries immense importance as a poorly looking market product would end up in a trash can soon, incurring massive losses for the company. Products are becoming sophisticated yet elegant as technology progresses. What sets you apart from your rivals is how neatly the features can be packed into a beautiful looking product. This is the point where art greets engineering and more precisely mechanical design. If you can create a design that invokes awe from people, yet include all the essential features that the public demands, you are set to make a fortune.
RollsRoyce Jet Engine – Example of sophisticated yet stunningly beautiful design
To get better at creating stunning designs, the most important factor to study is what people want. Because for that’s what your efforts in creating a product will be going into. Aesthetics comes from visualizing the use of a product in a particular scenario beforehand. Form the basic hand grip on a kitchen cutter to the sophisticated car engine, every design aspect involved needs to be thoroughly studied. What contours on the cutter grip will make the user more comfortable with using.
To conclude with, mechanical design is a sophisticated yet beautiful tool capable of giving shapes and contours beyond capable of human imaginations. You can create some most beautiful designs with your imaginations running wild. That’s where art meets engineering. To end this blog with a wonderful quote by the famous American designer Milton Glaser.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
Have a fantastic product idea in your mind? Wish to feel your ideas and imaginations in your hands? Visit the Center for Robolution or feel free to drop an email at email@example.com